Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.
To cite the article: Cabanes., B. (2023). Should We Keep Brainstorming to Innovate? IEEE Engineering Management Review, vol. 51, no. 2, pp. 12-14, https://doi.org/10.1109/EMR.2023.3260312
