Should We Keep Brainstorming to Innovate?

2023-12-29
1 min read

Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.

To cite the article: Cabanes., B. (2023). Should We Keep Brainstorming to Innovate? IEEE Engineering Management Review, vol. 51, no. 2, pp. 12-14,  https://doi.org/10.1109/EMR.2023.3260312

Laisser un commentaire

Your email address will not be published.

a wind turbine in the middle of a field
Previous Story

[Vidéo] Comment créer de la valeur avec l’éco-conception

Afternoon dresses (1929) fashion illustration
Next Story

[Interview radio] Mode “éthique” : sortir des excès de la fast fashion (France Culture)

Latest from Blog

Don't Miss

person sitting in front bookshelf

[Vidéo] Comment créer de nouvelles connaissances pour l’innovation de rupture?

À partir d’une étude cas longitudinale chez STMicroelectronics, cette recherche
person holding pencil near laptop computer

La gouvernance des communautés d’experts chez STMicroelectronics

Chez STMicroelectronics, leader européen de l’industrie des semi-conducteurs, les experts