Should We Keep Brainstorming to Innovate?

1 min read

Brainstorming has been established as the gold standard in generating new creative and innovative ideas in organizations. However, brainstorming is less efficient than it seems. This article discusses brainstorming as a method for innovation and highlights managerial insights to improve the generation of innovative concepts.

To cite the article: Cabanes., B. (2023). Should We Keep Brainstorming to Innovate? IEEE Engineering Management Review, vol. 51, no. 2, pp. 12-14,

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